Whether you’re a band on tour, an independent artist, or a brand activating at a festival, your merch table or fan booth is your in-person shopfront. It’s not just about selling T-shirts or stickers – it’s a chance to leave a lasting impression, create a vibe, and connect with your audience face-to-face.
According to Eventbrite, 84% of event-goers say they have a more positive opinion of a brand after an event interaction. That interaction often starts with your booth. So how do you make sure yours stands out in a sea of other vendors and distractions?
Here’s how to set up a merch table or fan booth that turns heads, sells stock, and builds real loyalty.
Plan Your Space With Purpose
Before you pack your folding table and boxes of merch, think about the space you’ll be working with. Whether it’s a six-foot table in a venue lobby or a 10×10 booth at a trade show, knowing your layout options lets you make the most of every inch.
Planning tips:
- Sketch your ideal layout in advance, factoring in traffic flow
- Keep valuable or delicate items front and centre, within view
- Position your payment area to be easily accessible
- Use vertical displays to free up table space
- Avoid clutter—less is often more
You want your booth to feel inviting, not overwhelming. A clear layout helps fans know where to look and what to do next.
Brand It Like You Mean It
Branding is more than just slapping your logo on a banner. From the colour palette to the vibe of your display, everything should feel like “you.” This is where having cohesive visuals and consistent presentation makes a real difference.
Must-have branded elements:
- Custom table covers with your logo or artwork
- Matching signs, price cards, and product tags
- Social media handles or QR codes on your signage
- Banners, backdrops, or flags that catch attention from a distance
- Branded packaging or reusable bags, if possible
When your table is on-brand, it doesn’t just attract attention—it builds recognition that lasts beyond the event.
Design Displays That Draw People In
Visual merchandising is an art. You want your table to be eye-catching, well-organised, and interactive. People should feel curious enough to stop—and compelled enough to buy.
Display ideas that work:
- Use risers or crates to create levels and dimension
- Feature one or two “hero” items in the centre of your table
- Offer samples or try-ons if applicable (with hygiene in mind)
- Highlight limited edition or event-exclusive items
- Include a “bundle deal” section with discounted sets
Use lighting if the space is dim—clip-on lights or LED strips can make a huge difference, especially in gig venues or evening events.
Add a Personal Touch
Your merch booth isn’t just about sales—it’s about connection. A bit of personality makes the difference between someone walking by and someone becoming a fan.
Personal touches to include:
- A framed sign with a welcome message or your story
- A tip jar with a funny label or inside joke
- A photo album showcasing your tour, studio time, or fan moments—here’s a great source for photo album ideas
- Stickers, postcards, or freebies with purchases
- A guestbook or Polaroid wall where fans can leave a note or picture
These moments stick with people and give them something to talk about later.
Make Payments Smooth and Simple
No one wants to wait in a queue only to find out you’re cash-only. In 2025, fast, seamless payment options are a must. You should be ready for anything – cash, card, contactless, or mobile payments.
Payment essentials:
- A card reader that works with Apple Pay and Google Pay
- Clear signage for prices—avoid awkward “how much is this?” moments
- A backup cash box with change
- A digital tip jar via apps like Venmo or PayPal (if allowed)
The easier you make it to pay, the more likely people are to make impulse purchases.
Engage Your Fans—Don’t Just Sell to Them
What turns a shopper into a supporter is how they feel when they interact with you. Make time for genuine moments, even during busy events. You don’t have to be an extrovert to be engaging—just be present and authentic.
Ways to boost interaction:
- Offer to sign merch or take photos with fans
- Run a contest or giveaway with a simple sign-up
- Use a QR code to link to your Spotify, website, or upcoming events
- Ask fans to tag you in photos and reshare their posts
- Hand out loyalty cards or discount codes for future purchases
When fans feel seen, they’re more likely to return, share your content, and tell their mates about you.
Keep It Organised Behind the Table
The front of your booth should be polished—but what’s behind it matters too. You don’t want to be fumbling through boxes or digging for the right size while customers wait.
Organisation tips:
- Label your bins or storage boxes clearly by size and product
- Keep inventory lists on your phone or tablet
- Have a “back stock” area for replenishing your table throughout the day
- Use zip pouches or drawer organisers for money, receipts, and supplies
- Bring tape, scissors, markers, and other “event survival” tools
The smoother your system is, the more you can focus on connecting with people—not solving logistical headaches.
Final Thoughts
Creating a memorable merch table or fan booth isn’t just about making sales – it’s about building an experience. With thoughtful design, clear branding, and personal touches like a themed photo album or custom table covers, you can create a space that fans actually want to visit.
In the end, it’s not the flashiest booth that wins – it’s the one that feels real. So bring your energy, showcase what makes your brand unique, and remember: every great booth starts with a good story and a well-set table.
